About
Hi, I'm Cameron. 👋
years
Brand and communications leader with a reporter's curiosity and a builder's instinct. I work on the story, how it reaches people, and the systems behind it. Still hate being the last to know something.
I started as a cops-and-courts reporter at The Roanoke Times, which taught me two things: how to write fast, and how to get people to tell me the real story. (Once a journalist, always a journalist.) Then I joined Compass when it was still a startup and spent six years building brand and media strategy through hypergrowth and an IPO.
Homeward was hard mode: sole comms lead for a fintech through a brutal market cycle, including three rounds of layoffs where I wrote the notes in the CEO's voice. Higharc was the fun kind of high stakes - a $53M Series B with Forbes as the exclusive, 50+ press hits, and an organic social rebuild that grew the audience 60%.
Now I'm Director of Brand Marketing at Ordergroove. I work across brand, content, and communications, and build AI systems for the research and recurring work underneath. One read every closed sales deal from the last two and a half years so my team didn't have to. Another helps me spot useful customer and industry news in a morning briefing.
I like the work before the draft: figuring out what matters, finding the evidence, and talking through the choices with the people closest to the story. Then I want to stay involved long enough to get it out into the world.
What I do
Media Relations
Finding the angle, choosing the outlet, and preparing the people in the story. See: Forbes as the exclusive on a $53M Series B.
Executive Ghostwriting
CEOs, VPs of People, product leads. Working through the idea together, then writing it in their voice.
Crisis Comms
Layoffs, restructures, the news nobody wants to send. Clear writing with care for the people receiving it.
Internal Comms
The messages that keep trust when the news isn't fun.
Social Strategy
Finding the format and voice that fit the audience. A social rebuild that grew Higharc’s audience 60%, and puppy-booth content at Ordergroove.
Partner Marketing
Launch playbooks for new markets, partners and agents included.
AI Workflow Design
Building practical workflows for research and recurring work, with clear inputs, useful checks, and human judgment.
Research & Content Intelligence
Original research, customer signals, and content performance that help decide what to say or do next.
Where I've done it
Six years, startup through IPO. Brand and media across DC-Baltimore and the Carolinas.
Sole comms lead through a brutal market cycle. The crisis comms chapter.
The Series B chapter: press office, original research, and the social rebuild.
The current chapter. Brand, content, comms, and the AI systems underneath.
Let's talk
Got a story to shape, a system to build, or a role where both matter? Tell me what you’re working on.
Say hello