Higharc’s $53M Series B
Sole PR lead
Led the PR strategy and coordinated launch, from the story angle to media outreach and spokesperson preparation.
Secured a Forbes exclusive for the announcement.
Read the case studyWork
Selected work
A few projects that show how I think, write, and build.
Featured projects
Ordergroove.com homepage relaunch
Designed and shipped the new homepage end to end, built in-house with AI-assisted workflows.
Case study coming soon
View the live homepageReport preview coming soon
BFCM Report
Case study coming soon
More selected work
Announcing Keurig’s move to Ordergroove
Wrote the announcement of Keurig’s move from homegrown subscriptions to Ordergroove.
Campaign preview coming soon
Summer Groove launch campaign
Higharc’s 2024 homebuilder survey
Conducted an original industry survey and wrote the findings on builders’ priorities.
Making centralized data understandable
Ghostwrote an accessible expert perspective on the future of homebuilding data.
Homeward crisis communications
Ghostwrote two CEO notes during successive restructurings, with care for the people receiving the news.