Homeward crisis communications

CEO ghostwriting Homeward logo

About this piece

Ghostwrote two CEO notes during successive restructurings, with care for the people receiving the news.

Published samples

HigharcCommunications campaign

Led the PR strategy and coordinated launch, from the story angle to media outreach and spokesperson preparation.

OrdergrooveCustomer announcement

Wrote the announcement of Keurig’s move from homegrown subscriptions to Ordergroove.

HigharcResearch & writing

Conducted an original industry survey and wrote the findings on builders’ priorities.