Ordergroove.com: turning a new position into a working homepage

The homepage work ran alongside the Summer Groove product launch. These were different surfaces with a shared job: help visitors understand where Ordergroove was going and why its experience with enterprise subscriptions mattered.

The challenge was larger than updating a headline. We needed a clear relationship between the platform’s infrastructure, its subscription data, and the ability to test and improve. That story had to hold together for a business buyer while giving more technical visitors a way to go deeper.

I took responsibility for the homepage experience from design exploration through delivery. I worked with brand leadership on messaging and hierarchy, brought options into stakeholder review, and coordinated the final implementation and launch details with our development partner.

The positioning was a company decision. My contribution was translating it into a page: what a visitor saw first, how the proof supported the promise, and where they could go next. The wider launch also involved product marketing, demand generation, design, and development.

A key messaging decision was to emphasize the enterprise subscription dataset instead of relying on a large brand count. The point was to explain what that experience made possible, rather than ask a number to do all the persuasion.

The three differentiation sections gave the page its structure: infrastructure across channels, the Groove Network, and testing velocity. I worked through the balance of headline, supporting copy, imagery, and calls to action so they read as a connected argument.

Small decisions carried a lot of the experience. We adjusted type hierarchy so every line was not competing at the same weight, reconsidered a dark hero treatment, and refined the scale of the logos. We kept the global footer and removed a redundant call-to-action module. A demo route gave interested buyers a clear next step.

AI-assisted building let me work directly with page structure and visual alternatives. We used Lovable in the exploration process, which made it possible to review a working layout instead of describe one across a series of handoffs.

That did not remove the need for design judgment or implementation work. Hero media, spacing, visual consistency, and mobile behavior still needed attention. I carried those details into the launch review, with the team checking the homepage and microsite as they moved from staging to live.

The new homepage launched in June 2026 alongside the Summer Groove microsite. It gave Ordergroove’s autonomous subscriptions positioning a visible home, with a stronger enterprise story and a page built to connect that story to the product.

This project shows how I move between brand thinking and delivery: shaping the argument, making the page, and following the details through launch. We shipped a homepage that put the new positioning, its supporting evidence, and a clear next step in front of prospective customers.