Higharc’s 2024 homebuilder survey
- My role
- Research and article author
- The work
- Original research with a public byline.

About this piece
Conducted an original industry survey and wrote the findings on builders’ priorities.

About this piece
Conducted an original industry survey and wrote the findings on builders’ priorities.
Wrote the announcement of Keurig’s move from homegrown subscriptions to Ordergroove.

Ghostwrote two CEO notes during successive restructurings, with care for the people receiving the news.

Led the PR strategy and coordinated launch, from the story angle to media outreach and spokesperson preparation.