Announcing Keurig’s move to Ordergroove
May 2026- My role
- Announcement author
- The work
- Published enterprise customer announcement.
About this piece
Wrote the announcement of Keurig’s move from homegrown subscriptions to Ordergroove.
May 2026About this piece
Wrote the announcement of Keurig’s move from homegrown subscriptions to Ordergroove.

Led the PR strategy and coordinated launch, from the story angle to media outreach and spokesperson preparation.

Conducted an original industry survey and wrote the findings on builders’ priorities.

Ghostwrote an accessible expert perspective on the future of homebuilding data.