Making centralized data understandable
- My role
- Ghostwriter
- The work
- Published in a subject-matter expert’s voice.

About this piece
Ghostwrote an accessible expert perspective on the future of homebuilding data.

About this piece
Ghostwrote an accessible expert perspective on the future of homebuilding data.
Wrote the announcement of Keurig’s move from homegrown subscriptions to Ordergroove.

Ghostwrote two CEO notes during successive restructurings, with care for the people receiving the news.

Led the PR strategy and coordinated launch, from the story angle to media outreach and spokesperson preparation.