Homeward launches in Oregon — buy before you sell
Press Release


About this piece
Oregon market launch positioning Homeward's buy-before-you-sell product.
Outcome
Published market-expansion announcement


About this piece
Oregon market launch positioning Homeward's buy-before-you-sell product.
Outcome
Published market-expansion announcement

Led the PR strategy and coordinated launch, from the story angle to media outreach and spokesperson preparation.
Wrote the announcement of Keurig’s move from homegrown subscriptions to Ordergroove.

Conducted an original industry survey and wrote the findings on builders’ priorities.